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Car Dealership Seeks OK On Electronic Billboard

The Planning Commission will hold a hearing Tuesday night on a proposal to install an LED sign near Dublin Hyundai along Interstate 580.

The Planning Commission will discuss a bright idea along Interstate 580.

The commission will hold a public hearing Tuesday night on a proposal to install an electronic billboard near the westbound I-580 Hopyard Road exit.

The 450-square-foot LED billboard would replace the sign that was erected in 1995. It advertises, among other things, the Dublin Hyundai car dealership below it.

Dublin Hyundai, owner of the billboard, is seeking a conditional use permit to build a new sign.

The car dealership also is asking for approval for new signs at ground level on their property.

City planners have recommended the commission approve the requests.

The meeting begins at 7 p.m. in the Dublin Civic Center and is open to the public. 

Dave April 12, 2011 at 03:54 PM
This is a horrible idea. Why does the City of Dublin think it is acceptable to build a hideous sign that will not only make Dublin ugly and tacky, but blind drivers at night with flashing graphics. We should take pride in our Tri-Valley and not inject needless blight into it so that we end up looking like Hayward and Oakland. If you've ever driven by the huge LED sign by Oakland Colosseum this is what Hyundai is proposing. In Pleasanton the planning department would not even entertain the idea of such a sign. Just take a drive down 580 and notice the drastic difference between the Dublin side versus the Pleasanton side - tacky and bright on one side, and tasteful and understated on the other. We simply cannot let Dublin devolve into another blighted community overrun by tacky commercial signage. On top of this, former Dublin Mayor Guy Houston (who does not even live in Dublin, and therefore doesn't have to look at this ugly sign) is being paid by Hyundai to advocate on their behalf in front of the Planning Commission. Please, I urge all Tri-Valley residents to oppose this monstrosity. Once this car dealership get an LED sign, all of the other dealers will want one, and this place will get even uglier.
Jeff Keihl April 12, 2011 at 04:14 PM
The permit should NOT be approved for the following reasons: 1) The sign presents a distraction at a dangerous intersection. Traffic continuously backs up on 580 East from the 680 interchange well before the Dougherty/Hopyard interchange. A larger - and likely more technologically advanced - readerboard sign will present more of a distraction. 2) Dublin has been very generous to businesses on sign specifications. The new Target sign at Fallon and 580 is extremely tall. Adding more prominent electronic readerboard signs will be a blight. I would like to see a ban on all large electonic readerboard billboards in Dublin. A new precedent should not be set.
kayster April 12, 2011 at 05:26 PM
This is absolutely one of the worst ideas for Dublin. PLEASE DO NOT approve such blight on our fair city. Come on folks, let's take this opportunity to rise above and create a better Dublin. This electric monstrosity is NOT the way to do it. Do we want to continue being the ugly step child to Livermore, Pleasanton, and San Ramon? Really? Is that what we want?? We're rapidly starting to look like the Oakland/San Leandro 880 corridor. While Oakland does allow them, at least they keep them to 880. Their section of 580 is relatively nice. Please do not approve this.
Jeff Keihl April 12, 2011 at 06:19 PM
If you can't attend the meeting tonight you can forward your comments to the City of Dublin Planning Commission at the following email address: PlanningCommission@ci.dublin.ca.us

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