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Meet Mr. Pickle’s and Learn His Secret Ingredient for Success

The Dublin newcomer talks turkey… and bacon and cheese

It can be rough being the new kid on the block, but according to Mike McKenna, the owner of the Mr. Pickle’s Sandwich Shop, the Dublin community has been welcoming.

Mr. Pickle’s opened for business on and has been serving up sandwiches ever since.

Recently, Mr. Pickle’s won the Patch for best sandwich shop in Dublin.

McKenna, who lives in Pleasanton, also owns the Pleasanton Mr. Pickle’s and says the business is a family affair. His son, Nick McKenna, runs the Pleasanton shop while his son-in-law, Jon Broadbent, handles the Dublin shop.

“My goal was to have the kind of store I had when I grew up. Where you could go down and see the owner and their family,” said McKenna. “Even though this is a franchise, because it is a family affair, a lot of people like that. It gives it a better sense of community.”

McKenna says that of the 15 employees at the shop, at least seven of them have been working there for more than a year.

According to Broadbent, the current Dublin “regulars” are local law enforcement, employees from the camp parks maintenance crew and Valley Christian students.

The “Mr. Pickle” sandwich is most popular on the menu board. Broadbent says its ingredients include chicken, jack cheese, bacon and avocado. The menu offers 22 specialty sandwich choices along with a build-your-own option.

Recently, McKenna says one of the students, who visits regularly, created a unique sandwich they are now going to put on the menu to see if it is a hit with customers.

Broadbent says that store offers catering platters for businesses and parties.

McKenna takes a fun approach to advertising and tries to support the community while spreading the word about Mr. Pickle’s sandwiches.

“We advertise through a lot of local fundraising and sponsorship,” he said. “We sponsored the Dublin Little League and will be sponsoring the Dublin High Golf Tournament. When we did the in March at our stores, we donated all of the profits earned between the hours of 4 p.m. to 7 p.m. every day for the whole month from both stores.”

Broadbent and McKenna are thankful for their regulars and hope more residents will hear about them and visit the shop.

“We want to say thank you to our regulars for their loyalty and we hope to continue to provide the best service and excellent quality sandwiches,” said Broadbent.

“We know a lot of clients come in and only have a short time for lunch,” said McKenna “We want to give them a break, a respite from the working world so they can enjoy their sandwich.”

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Just a short thought to get the word out quickly about anything in your neighborhood.
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Julia March 6, 2013 at 06:21 pm
You cannot compare the behavior of a wild animal versus a domesticated animal.
david March 6, 2013 at 04:41 pm
No offense, but keep drinking the kool-aid. I don't think all pit bulls are dangerous anymore thanRead More I think great white sharks will get every surfer, but God knows when they bite the person being bitten is in grave trouble!
Californicated1 March 6, 2013 at 03:42 pm
Actually, Pit Bulls are one of the most well-behaved, well-trained dogs out there, to both theirRead More owners and their familes, if they are trained to be that way. Only drawback to Pits, though, is that they drool a lot, just like any other hunting dog out there. Back in 2009, there was a story in Berkeley about how a Pit Bull saved her owner's life in a house fire, and all anybody could see was that it was a Pit Bull and nothing more. If you train a dog to have a nice and sweet disposition, guess what, the dog will have a nice and sweet disposition. And if you train a dog to fight, maim and kill, guess what it's gonna do? Doesn't matter the breed. I've known Dachshunds who were mean and resorted to biting in an instant as I have known Pit Bulls who were nice--but slobbered a lot. And about the only reason that Pits have the reputation that they do out there is more to do with the viewpoint of the person who believes that all Pits are dangerous to begin with and that perhaps one of their other biases may be a work here, like they hate people whom they believe to be "trash" or "thugs" perhaps, but that's more an indication of their prejudice than their experience with these dogs or any other breed out there. I've known Springer Spaniels out there that started out as sweet dogs with nice dispositions, but as they aged and their brians atrophied into cancer, they turned into vicious dogs and had to be put down. Like people, dogs are individuals, too.