If you haven't noticed, Chuck E. Cheese is making some changes —all of which are a part of a new Marketing campaign, "Chuck E. Rocks," scheduled later this year.
Since the new remodel, guests have been noticing inside, some particular changes that stand out.
"Moms love that we lowered the wall that seperates the games area and the dining area. They can keep an eye on their kids better," said Mike Rogers, District Manager of the Dublin location.
Rogers stresses the importance of the kid check security tool —the Ultraviolet stamp used to identify moms and their children while they play at Chuck E. Cheese.
The system has proved to be effective in all the stores, but mostly the Dubiln location, where Rogers says parents are adamant about safety.
Within the store, new paint has been applied outside and in, old seating and tables were replaced, bathrooms redone, and new carpets were put in.
As soon as you walk in, banners of the new Chuck are present: simple, without his hat, and donning a shiny guitar.
"The new Chuck E. Cheese are on a couple of banners in the front and inside. The new Marketing campaign was in alliance with the remodel. Most of the new Chuck will only be seen in print and media for right now," explains Rogers.
Along with the revamped look, 40 games have been added to the floor and a new glass prize case has been placed behind the ticket counters.
The back wall displaying some of the bigger prizes has also been extended with new toys and prizes.
Chuck E. Cheese has a promotion going on right now featuring a new Roadshow with Chuck E. Cheese. The Roadshow includes a march and song with Chuck ending with a ticket splash at the bottom of each hour.
"Kids love following Chuck around and chasing tickets," said Rogers enthusiastically.
While the frenzy within Chuck E. Cheese will always be there, the new changes will be appreciated by moms and kids alike.
Besides, where else would you spend a birthday party where a kid can be a kid?
To book a party or to visit the newly remodeled location, you may visit the Chuck E Cheese website.
